Social Media Marketing(SMM):
Social Media Marketing(SMM) refers to the use of social media platforms and websites. Social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. as a part of a digital marketing strategy to promote your brand, products or business. It is one of the best marketing strategies in the current digital marketing world.
Usually, 18-34 age range people follow a brand in social media channels.
Social media is likely to result in the conversion of 70% of the audience into customers.
About 51% of the world’s population is on social media.
Social Media Marketing can be done in social media channels like Facebook, Twitter, LinkedIn, Youtube, Instagram, Quora, etc.
Social media channels have their advertising platforms through this we can create ads and started promoting our products, brands, and services.
Instagram engagement rates are more than Facebook and Twitter engagement rates.
Billions of people are accessing social media in mobile phones than desktops and laptops.
Social media users rely on brands on social media channels.
Advantages of Social Media Marketing:
- It Increases Audience Engagement.
- It Boosts Web Traffic.
- It Increases Search Rankings of your website.
- It Increases Audience Size.
- It Increases Lead Generation.
- It helps in generating the audience into leads into the customers.
Increase in Audience Engagement:
Social media allows users to engage with the brand and share the content that helps in increasing brand awareness. With the brand, engagement brand gets better exposure and eventually get better sales.
Increase in Web Traffic:
When more people get to know about your brand, they start visiting your website to know more about your business. Your site plays a significant role in converting the audience into customers. If you provide the relevant information to users in social media that helps your website to get a better position and ranking social search results pages. People likes, shares, comments on your posts that help increase in web traffic.