Email marketing is direct marketing using electronic mail to communicate to the public commercial or promotional messages. In general, e-mail marketing may be considered for every mail sent to a potential or existing customer. email marketing is direct marketing.
How does Email Marketing Works?
For email marketing, we have to create a campaign in Landing page of the website. In the landing pages, there are many fields like form filling, new letters, subscribe forms, give away when they filled the form details like name, email, phone numbers, etc. The details are stored in the lead management system. then we will collect all the information.
They promote their campaigns through Phone calls, Messages, and Emails.
Some of the people are ignoring the phone calls. they don’t have enough time to lift calls.
Some people are ignoring the messages. they don’t have time to read.
It is the best method for promoting business through emails. we can send this by just one click emails can be sent to many of audience, who have submitted their details in the form.
Lead capturing is the capturing the form details of the audience and store them into the lead management system.
Lead scoring is the score of the audience who have interested in visiting the landing pages, response to emails can be collected to know the score.
It is the process of sending continuous emails to the leads, audience for clicking their emails.
It is the process of converting the leads into customers by convincing them to buy their products or services.
We have to take care of some measures. while we sending email to your customers or audiences.
- SMTP Reputation.
- Domain’s Reputation.
- Email Id’s Reputation.
- Availability of Email Id.
- Past Email Transaction.