Influencer Marketing is the process of influencing people to buy the product through influencer, who was popular and has many audiences, followers also called Influence Marketing. because it influences many people to buy their product.
Influencer Marketing is focused on people of influence, not the overall social media target market. It helps people to identify, research and engage in online conversations that impact your product, brand, programs, and services.
Influencer Marketing is the best way to advertise the product across the world many countries with the help of influencer. It plays a major role in reaching out the many people.
An Influencer is a person, expert, celebrity who has many followers was promoting to buy the product. It helps in reaching the more number of audience, building relationships with the brand.
When celebrities promoting the product. This is called the Celebrity Endorsement. Due to this many people trust the people. Many celebrities influence the people to buy the product.
Indian Cricketer M.S. Dhoni promotes the GoDaddy Product he is an influencer of GoDaddy.
Many Celebrities like Sachin Tendulkar, Mahesh Babu, Virat Kohli, Shahrukh Khan are influencing people to buy many brands and products.
In Niche Blogs, there are many bloggers there are promoting the niche blog.
In Digital Marketing the famous Influencers are Neil Patel, Sourav Jain, Deepak Kanakaraju, Rand Fishkin, etc.
There are many social media influencers who influence their audience.
Key Components of Influencer Marketing Strategies:
- Define your business goals
- Discover the right influencers for your brand or business.
- Create campaign aligning your goals with your influencer’s image and reach.
- Define key performance indicators like KPI’s and measure performance of the campaign.
- This process is repeated to reach the number of audience and customers.