Search Engine Optimization(SEO):
There are many search engines out these Google is one of the most popular search engines. there are almost 60% of marketing business is going on the google search engine.
There are tons of components to improve the SEO of web pages.
The search engine sends its SPIDERS out to crawl the websites. These SPIDERS collect all the information of our website like title, keywords, description tags, navigation everything to learn what is your website about and where to put your site in the index page. The SPIDERS look the searching of users finding to determine where to serve you on the web.
Advantages of SEO:
- It impacts the Research or Buying cycle.
- It can Multiply your impact.
- It leverages social sharing.
- It will help people while finding your website.
- It builds Trust and Credibility.
- It beats the Paid Ads Traffic because it gives more traffic to our site.
- It is cost effective.
- It gives Unlimited Opportunities.
The SEO Process:
- Website Audit & Competitive Research (SemRush) in case of an Existing Website.
- Create a Strong Website Architecture-Blog, Resources Pages, Product/Service Page with Maximum Possible Information.
- Fill Each Page with Rich Content Minimum of 300 words.
- Perform Keyword Research and finalize keywords for each page.
- Optimize each page for all major on-page SEO factors.
- Perform off-page SEO Activities.
- Monitor the performance with Tools like SemRush.
7 Best SEO Process to Increase Ranking of Website:
There are seven SEO processes that can help us to improve the ranking of a website. They are
1. Website Audit & Competitive Research.
If there is an Existing Website we use SemRush tool.
In Website Audit, there are 25 Factors that help the ranking of the website
organic visitors, keywords ranking on the first page, Backlinks/Linking Domains, Technical Errors, Site Speed, On Page Elements, Site Structure No of Pages, Length of the Content, Alexa Rank, Domain Authority, Page Authority, Content Freshness Consistency and Availability of the blog, Social Sharing, Social Sharing, Duplicate Content, Experience and Responsiveness, Check for Robot.txt, Check for Sitemap.xml, Check for HTML Sitemap, Check for SSL, Facebook Fans, Youtube Subscribers, Twitter Followers, Instagram Followers, LinkedIn Page Followers, canonicalization.
How to Perform Website Audit:
Website Audit can be mainly performed to increase the SEO factors for our website.
To Perform Website Audit there are the following factors.
Organic Vistors per day:
Organic visitors are the visitors who are visiting through search engines like Google, Yahoo, and Bingo. Organic search beats the paid search because more people are visiting through search engines. We can calculate organic visitors by using SEM Rush tool.
Keywords Ranking on the First page:
The proper use of Relevant keywords on our website will rank the website in top of the search results in the first page of the search engine. Tool: SEM Rush
Backlinks are the incoming links that are coming to a webpage. When a webpage links to any other page of the website, tool SEM Rush can calculate backlinks.
There are some technical errors like URL missing, link broken and canonical errors. The tool SEM Rush can be used for calculating it.
Site Speed is how much time it takes for a page to getting loaded and also the performance of a website. Website speed can be tested using the google page speed tool. it is a free tool.
Site Structure and No. of pages:
The Site Structure is what structure of the website and the total number of pages in a website. It can be tested by using Scream Frog tool.
Length of the Content:
The length of the content on the website. The tool used for the length of the content is Scream Frog Tool.
Alexa Rank is the rank given by the Alexa website for the SEO factors.
Domain Authority and Page Authority:
Domain Authority predicts root domains ranking potential relative to the domains in our index.
Based on the algorithm of link metrics page authority predicts pages ranking potential in search engines. The tool is moz bar.
Duplicate content is the same data is available on different pages, websites. The tool is SEM Rush
2. Create a strong website Architecture.
i.e. Organization of Content into Meaningful Groups/Sections – Blog, Resource Pages, Product/Service Page with Maximum Possible Information.
3. Develop Content:
Fill Each Page with Rich Content With Minimum of 300 Words (Follow the Content Development Process).
4. Keyword Research:
Perform Keyword Research by Using Google Ads / SemRush / Uber Suggest and finalize keywords for each page.
5. On-Page SEO:
Optimize each page for all major on-page SEO factors like URL, Meta Tags, Meta Description, Headings, Content, Links(Both Internal and External links), Images, and Videos.
6. Off-Page SEO:
Perform Off-page SEO Activities like Blog Posting, Guest Posting, Get links to your Blog Posts, Answers Questions on Quora, Commenting on a blog, social sharing, Submit a Niche Directories, Create and optimize local business profiles.
Monitor the Performance. We can calculate rankings, Competitors, New Keyword Opportunities with Tools like SemRush.